When we were first approached by Hilton’s advertising agency, it was a dream come true. As a major international brand, it was clear that the work would be demanding but we relished the challenge.
The project was based in the creation of landing pages and micro-sites in up to 12 languages for their APAC and EMEA regions. These promotions were run monthly and lasted one day to several weeks, one single flash sale campaign generating millions of dollars in additional revenue.
Further to this, many projects were run in conjunction with their corporate funding partners, AMEX for example, and these were managed and conceived through international conference calls.